Text content should encourage a person to take action. Potential buyers rarely read the entire information. In order for it to arouse interest, the text must be easy to remember, correspond to the preferences and also the needs of a person, to influence the senses with an unusual advertising slogan, bright colors, and an original form.

What should be in akcijas buklets:

• Substantiated argumentation of advantages.

• Effective presentation of arguments and form of expression of the advertising idea.

• Suitable linguistic and stylistic means.

The success of your ad copy depends on the justification that matches your prospect's needs. The reasoning is based on knowledge about the product, taking into account the preferences of buyers and the marketing goals of advertising.

It is appropriate to combine elements of several language styles. For example, advertisers use a conversational style when addressing consumers ("We offer you ...", "You can ...", "You will like ...").