My first design

Marketing Strategies For Small Business on Instagram

Instagram is one of the biggest social media networks on the market right now. With over one billion active monthly users and 25 million active business accounts, it’s clear they’re not going anywhere anytime soon. That’s why in this article, we’re covering 10 marketing strategies on Instagram.

So you can better use the platform to connect and convert your ideal customer. Let’s get to it.

Let's dive right into the tips, starting with number one, optimize your bio.

Optimize your Bio

The very first thing you wanna do on Instagram whether you’re just getting started or whether you’re looking to take your account to the next level is to really fully optimize your bio by describing accurately, clearly and concisely what you do and who you do it for.

This is also your opportunity to talk about why you’re worth following. After all, what you do and who you do it for is one part of the puzzle but why is your account worth someone’s attention and time? Videos are the best for attention grabbing. You can Videos using any video downloader.

Of course, if you’ve got them there, you’ve compelled them with what you do and who you do it for and why you’re worth following, well then obviously you’re gonna wanna follow this up with an effective call to action leading them somewhere to get them off the site and to basically try to build your network some other way.

A perfect example here is offering some kind of freebie or guide or lead magnet and making sure to link that up using the link in your bio.

A really important note is to obviously make sure that whatever place you’re sending them off Instagram, is mobile optimized because almost all of Instagram takes place on a mobile device. So the last thing you wanna do is send them to some ugly website that doesn’t work when they get there.

Also, bonus points if you’re using a link tracker like which is going to enable you to see just how many people are clicking the link and ending up where you want them to go.

Have a Brand Plan

Alright, tip number two is to make sure to have a brand plan.

The three words that can help you build an effective brand plan are consistency, clarity and congruence.

Consistency means that you’re applying a regular schedule, meaning you’re posting regularly, you’re checking in regularly, responding to comments and responding to DMs on a regular and consistent schedule.

All of which help prove that you’re a reliable and trustworthy brand.


Clarity is all about what you’re about, your style and what you do and making sure that is really clear exactly what you do, who you do it for, why you’re worth following like we already covered, but also the theme and the tone and the style across your entire account.


Confusing someone is one of the quickest ways to lose them no matter what we’re talking about. Lastly, we have congruence.


Again, this kind of marries the consistency and the clarity by making sure that what you do, what you talk about, what you post and all the images all really work together and all really follow the same line and the same theme, again, making sure that we avoid confusing anyone about you and about what you’re about.

Paid Promotions

Alright, moving right along to our next tip, paid promotions.

My advice here is pretty straightforward. If you’ve got a business and you wanna generate more leads, customers and sales, well, you’re gonna wanna leverage the incredible power of Instagram ads. This does a couple really cool things for your business.

The first of which is that it allows you to keep your organic feed free from all promotions because you’re gonna be able to supplement that with paid advertising.

The second thing is that understanding that Instagram ads are one of the most powerful advertising tools available today, namely because they’re owned by Facebook ads which as we all know has one of the most powerful advertising algorithms available, allowing you to pinpoint your exact ideal target market and put your message directly in front of them.

If you’ve got a business that’s trying to generate more leads, customers, and sales, you should be using Instagram ads, end of story.

Leverage Instagram DM

Our next tip is to leverage Instagram DM. Direct messages are a fantastic way to build connections, outreach, network, and connect with other people just like you.

The key with Instagram direct messages and basically all networking is you need to lead with value, meaning, you’ve gotta go out there and find out a little bit about the person and how you can help to serve them with no intention of getting anything in return.

That’s what ads are for. So make a connection, seek to understand them first and really build that relationship and the last thing you wanna do is spam someone. Terrible for business.



 going to take advantage of this opportunity to explain you some of the features that the ILDE offers. 

The ILDE supports cooperation within a "Learning design" community, supported by ILDEplus, in which its members (users) share and co-create multiple types of learning design solutions (LdS) covering the complete lifecycle, from conceptualization to authoring and to implementation.

Top bar menu

The top bar menu is divided in five main secions:

New LdS:  Here you will be able to start the creation of a new LdS. The menu offers you access to multiple learning design tools organized into three different submenus:

- Conceptualization tools, enabling you to focus on starting points for designs: from facilitating understanding of the context and the expected users, to dealing with abstractions and drafts around design elements and their interconnections (Course Map, Persona, Design Pattern, Desing Narrative, Persona Card, Factors and Concerns, CompediumLD, ...)

- Authoring tools, allowing the production of detailed learning designs which are ready to use with learners (WebCollage, OpenGLM, CADMOS)

- Implementation tools, supporting the application of the authored learning designs with particular groups of students using specific virtual learning environments (e.g. Moodle) and set of tools (e.g., Google apps)  (via Glue!PS)

My LdS: In this section you will find all the LdS you create and the ones other users have shared with you with editing rights. This includes conceptualized, authored and implemented LdS. To make it simple, here you'll find all the LdS you can edit.

Browse LdS: Here you will find a detailed list of all the LdS available for you in this site. You can discover and reuse the LdDs that other users have made available.

users: All the users are listed in this section. Here you can manage your groups of contacts, which you will use to share your LdS. Visiting the profile of an user will allow you to see the solutions she has created and is sharing with you.

Private Messaging: Clicking on the envelope you see in your top bar allows you to read and send private messages to other users.


Conceptualize an LdS

An LdS created with the tools under the "Conceptualize" menu consists of one or more documents. By default, the newly created LdS come with two documents: the "Main Document" (which follows a template according to the specific tool selected: Course Map, Persona, Design Pattern, Desing Narrative, Persona Card, Factors and Concerns, CompediumLD, ...) and the Support Document, where you can give advice on the usage of these LdS. You can add, rename and remove documents using the tabs you find under the editor.

The editor allows you to insert different kinds of media to your LdS. As you can see in this LdS, images and links can be added, as well as any kind of embeddable content you find on the Internet (YouTube vides, SlideShare slides, etc.)


Author an LdS


Under the "Author" menu you can create LdS that are ready to use with learners. Several tools are supported, such WebCollage, OpenGLM... Each LdS consists of one or more documents. By default, the newly created LdS come with two documents: the "Main Document" (for direct edition or upload depending on the selected authoring tool) and a plain-text Support Document, where you can write additional information about the LdS (e.g., advice for the teacher, evaluation criteria, etc.).


Implement an LdS


Finally in the "Implement" Menu you can: register a new "Virtual Learning Environment", see what VLE you have registered or are available to use in "See your VLE",and implement a design into one of your VLE registered using the "Select a design to implement in a VLE through GLUEPS".

What else can we do with an LdS?

Tagging LdS

If you want to make your LdS easily searchable and discoverable, we strongly engourage you to tag it. You have tree kinds of tags: Discipline, Pedagogical Approach and Free tags.

Sharing LdS

After you create an LdS you can decide who to share it with. You can specify which rights to assign to each user: editing it or just reading it and allowing comments. If you've created any groups beforehand, you can share your LdS directly with your groups by typing their name.

Publishing LdS

If you'd like to make available the "conceptualized LdS" you create in ILDEplus even for users which are not registered here (for example, your students), you can publish any of the LdS you have created. Just share the resulting URL with anyone you like!

Exporting LdS

Sometimes it's interesting to grab a copy of our work and put it safely in our pen drive just in case we're going to spend some time out of Internet connection. ILDEplus allows you to save the "conceptualized LdS" in PDF format – keeping the same layout you see in ILDEplus! Why don't you try it with this one?


Author(s): ownarmy
Published at: 12 Sep 2021 19:40 GMT
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