nidl - teaching communicators to communicate effectively
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The current situation (context)

The public relations space is one of the fastest changing sectors of professional service. It is stretched by advances in communications technology and the competition that  is creating with new media agencies and from convergance from the advertising and promotions space on one side and manage,ment consultants on the other.

The change you would like to see (challenge)

To make the digital space one that is 'native' to PR professionals and to deliver content that they are assured is 'leading edge'


How you might go about bringing that change (solution)

Want to focus on 'involving' people in doing as early and as often as possible so that they engage in the first instance in a 'safe' environment

Measures of success (evaluation)

Beforeand after ability of PR students and mid careers PRs to engage with the digital context 

Author(s): PadraigMcKeon
Published at: 05 May 2016 08:55 GMT
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