Know your audiences

Design Pattern:


Focus your course design by using tools to find out who your core learners are and what they bring to their learning journey. 

Name Know your audiences


The nature of MOOCs is open; the barriers to signing-up are low therefore anyone can become a participant. Yet when we design a course we often have a particular type and indeed level of learner in mind. With a MOOC, knowing the learner is an almost impossible task. So who do we design for?



The course designers delimma is often in level setting and ensuring that learners have the necessary background knowledge to fully engage and succeed on a particular course.


Sketch out your key audiences and design a flexible approach working on your prioty groupings. Build in multiple pathways where possible to ensure that more than one type of audience/learner background is catered for. Accept that you may not be able to cater for all who register. Work to create a good experience for your core audiences by asking yourself 'who' is this course for? 


To gather data on your audience you can use:

Build a small number of personas based on these core audience/s then design your course with these participants as the focus. Keep in mind this idea of consistency in terms of 'who' your audience/s are.




Design patterns:


similar to CONSISTENT 'WHO' (a design pattern for pattern writing

Data and References

"If I had to reduce all of educational psychology to just one principle, I would say this: The most important single
factor influencing learning is what the learner already knows. Ascertain this and teach him accordingly."
David Ausubel (1968) points out one of the fundaments for constructivism as theory of learning and knowledge.

Author(s): Steven Warburton
Published at: 18 Mar 2019 14:43 GMT
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